As the world’s only floating Flower Market, Bloemenmarkt in Amsterdam highlights the colorful beauty in the heart of the city. Amongst the historical canal houses, one can find plenty of souvenir shops, fresh flowers and bulbs, cafes and delicious food.
About the Bloemenmarkt.
Built in 1862, is it known for its historical attractions, collections of great art, and distinctive color. Bloemenmarkt is one of its renowned icons of the Singel canal and a private label that promises fresh flowers year round as well as a taste of Amsterdam’s culture, food and art.
Goal.
To create a brand stemming from the world’s only flower market. With no existing branding, I created a brand that is bold, abstract and modern through color, font and illustration.
Brand Toolkit
